Improving Performance and Enhancing Competitiveness: In Search of Innovative Sol

出版日期：2013/01/01
出版：Penerbit USM
作者： Siti-Nabiha Abdul Khalid, Fathyah Hashim, Christopher Richardson
語言：英文
檔案格式： EPUB（適合手機）
頁數：111
ID：109666

關鍵字： casebook SWOT
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內容簡介

This book is a compilation of cases based on research conducted in various organisations in Malaysia. The main focus of this casebook is on, firstly, the identification and analysis of salient issues and problems faced by organisations and, secondly, offering innovative business solutions pertaining to the enhancement of business performance and competitiveness. Drawing on primary and secondary data, particular focus is given to the internal processes of business organisations, specifically how firms (both local and foreign firms operating in the country) can sustain and enhance competitiveness and performance.

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