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  6. 行銷中國大陸-百貨展店與網路行銷指南

行銷中國大陸-百貨展店與網路行銷指南

Author 巫倫娜
Publisher 外貿協會 經貿透視雙周刊
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Released
2013/08/01
Language
Traditional Chinese
File format
PDF (34MB), fit in large screen and Pubook
Pages
299
ID
49547
ISBN
9789574953134
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本書作者巫倫娜小姐多年來為台商企業擔任專業經理人，曾多次遠赴大陸各城市考察及進行市調，在大陸百貨前線親自征戰下，不僅開店設櫃，更擁有相當豐富的實務經驗，不但洞悉大陸市場趨勢，也專訪過許多兩岸三地知名品牌及通路負責人。

本書最大的特色在於實際執行百貨設櫃過程中、觀察出市場上看不到的細節及潛規則，並以實際案例作分享，也針對小額投資的企業或個人的網路銷售作了最務實的介紹，是一本剖析進入大陸百貨和網路的最佳操作指南。

Details

Released
2013/08/01
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Provide PDF
Offer DRM free license
No
ID
49547
ISBN
9789574953134

Buy products firstAnd download app to watch

Details
　　

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