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    5. 大師輕鬆讀 No.508 成功不必選邊站
    經營管理

    大師輕鬆讀 No.508 成功不必選邊站

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2013/09/25
    Language
    Traditional Chinese
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    55
    ID
    25375
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    成功不必選邊站
    Doing Both

    許多公司常在抉擇中左右為難,思科卻是雙管齊下,把每個選擇都看成可以掌握的機會,不必無奈犧牲任何選項。成功關鍵就在於找到每個選擇的優點,彼此相輔相成。

    原文書特色:

    ★《紐約時報》、《華爾街日報》暢銷書排行榜
    ★ 亞馬遜網路書店排行榜暢銷書
    More
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    本期目錄:

    情境 1 創新
    在同時追求持續創新和破壞性突破的情況下,思科得以選擇要進行哪個方案。

    方式 1 維持
    方式 2 破壞
    方式 3 維持+破壞

    情境 2 經營模式
    思科同時兼顧創新及既有的經營模式,意味該公司變得非常靈活有彈性。

    方式 1 既有模式
    方式 2 創新模式
    方式 3 既有模式+創新模式

    情境 3 流程管理
    思科在嚴酷經驗中學到同時不斷優化和徹底改造的必要性。它也試圖達成這項任務。

    情境 4 滿意度
    思科對於顧客滿意度及夥伴忠誠度同樣注重。該公司為了做到這兩件事會習慣性地多做一點。

    情境 5 國家類型
    思科同時瞄準已開發國家和新興國家。這種做法會形成一種理想的狀況,允許新思惟和新構想交互滋養。

    情境 6 任務
    思科努力同時追求優越性和相關性。擁有這兩種特質是重要且必須的。

    情境 7 工作方式
    思科創造出一種環境,讓閃亮的超級巨星和成功的團隊可以並肩作戰。兩者兼具始終能達成更多的成就。

    情境 8 領導方式
    思科同時擁有正式的組織架構和因應任務需要組成團隊的彈性模式。這種二元模式讓該公司擁有令人驚訝的彈性。

    延伸閱讀 卓越企業如何做出關鍵決策
    ● 威爾許 6 大經營致勝要務
    ● 拚出 790 億營業版圖的 5 個核心決策


    主題看板:


    成功不必取捨,你可以雙管齊下



    許多公司常在抉擇中左右為難,思科卻是雙管齊下,把每個選擇都看成可以掌握的機會,不必無奈犧牲任何選項。成功關鍵就在於找到每個選擇的優點,彼此相輔相成。

    思科(Cisco)於1984 年由史丹佛大學的一對學者夫妻創立,為解決兩棟建築互相發送電子郵件的問題,發明了全世界第一台多協議路由器,自此開啟了網路新紀元,成為全球領先的網路設備廠商。2000 年時市值曾達5792 億美元,一度成為世界最有價值公司。

    網路泡沫化之後,思科市值大縮水,在經過數輪科技變革後,卻依然存活下來,創造出 2 倍營收、3 倍利潤、每股收入還翻了 2 倍,並在 2009 年取代申請破產保護的通用汽車公司,成為道瓊斯工業平均指數的成分股。他們究竟是如何做到的?

    當一般公司在思考關鍵決策時,通常會決定要做什麼,不做什麼。他們會專注尋找破壞性創新,或是堅守既有經營模式。他們或許強調紀律,犧牲彈性;他們可能重視顧客,忽視合作夥伴。思科卻找到更好的方法:雙管齊下。

    思科資深副總裁印得.席杜認為在任何情境下,「雙管齊下」都是最佳選擇。如果你在醫療產業,你可以同時改善病人照護又降低成本;如果你從事製造業,你可以提升產能並同時減少溫室氣體排放量。「雙管齊下」不僅是企業最佳成長策略,也是成功的策略藍圖。
    More
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    Released
    2013/09/25
    Language
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    File format
    PDF: Fit in large screen
    附件檔案
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    Provide Adobe DRM
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    Offer DRM free license
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    ID
    25375

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