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  5. 大師輕鬆讀 No.616 長尾理論

大師輕鬆讀 No.616 長尾理論

Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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Released
2015/11/18
Language
Traditional Chinese
File format
PDF (3MB), fit in large screen and Pubook
附件檔案
Including attachments downloads
Pages
43
ID
59716
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NO. 616

長尾理論
打破80/20法則，獲利無限延伸

The Long Tail
Why the Future of Business is Selling Less of More

作者：克里斯．安德森 Chris Anderson

★《出版者周刊》、《Bookmarks Magazine》好評推薦
★《紐約時報》、亞馬遜網路書店排行榜暢銷書

長尾現象逐漸發酵，代表消費者有無限多的選擇，也代表企業必須將目光從大眾暢銷商品，轉移到更多小眾利基市場，把每個消費者當作一個個獨立的個人。
主題看板 暢銷不再那麼暢銷，利基卻是更大利基
Part 0 引言
Part 1 什麼是「長尾」概念？
Part 2 長尾現象背後的驅動力
Part 3 在長尾經濟下做生意
Part 4 長尾企業的9條成功法則
延伸閱讀 擁抱長尾效應，滿足更多更挑剔的消費者
● 推薦閱讀 1 克服行銷新挑戰，開拓長尾市場
● 推薦閱讀 2 善用長尾關鍵字，提升網站曝光度
● 推薦閱讀 3 提出更多創新，迎接實體世界的長尾效應

Details

Released
2015/11/18
Language
Traditional Chinese
File format
PDF: Fit in large screen
附件檔案
Including attachments downloads
Provide Adobe DRM
Provide PDF
Offer DRM free license
No
ID
59716

Buy products firstAnd download app to watch

Details
　　

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