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美國互聯網營銷大師爲你揭祕原生廣告的真諦！

原生廣告十五問

Author 馬西莫·莫魯齊
Publisher Fiberead
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Released
2018/05/28
Language
Traditional Chinese
File format
EPUB Reflowable (139KB), fit in all devices and Pubook
Pages
21
ID
125564
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Offer DRM free license
Yes

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“原生廣告”是一種從網站和 app 用戶體驗出發的盈利模式，由廣告內容所驅動，並整合了網站和 app 本身的可視化設計。本書將通過15個問題的引導爲大家詳細介紹這種新的廣告模式。
作者從2000年開始爲多家創業公司提供諮詢服務（包括德國的Ciao，瑞典的Twingly，加拿大的Transit等），對“線上廣告”一貫持懷疑態度，因其資金浪費和對用戶進行追蹤的現象日益加劇。如今“線上廣告”爲“社交媒體”的搖旗吶喊，促使作者寫下了這本書。

Details

Released
2018/05/28
Language
Traditional Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Provide EPUB
Offer DRM free license
Yes
ID
125564

Buy products firstAnd download app to watch

Details
　　

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