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  6. 行銷學－觀光、休閒、餐旅服務業專案特色(第三版)

行銷學－觀光、休閒、餐旅服務業專案特色(第三版)

Author 鄭華清、黃廷合
Publisher CHWA /全華圖書股份有限公司
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Released
2023/05/15
Language
Traditional Chinese
File format
PDF (57MB), fit in large screen and Pubook
Pages
402
ID
393928
ISBN
9786263284869
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NT$368
紙本書
NT$490
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作者將多年的教學與實務經驗結合，闡述觀光餐旅休閒行銷管理的重要內涵，並以條理分明的內容，建構出完整的架構。全書共四大篇17章，從行銷基礎、行銷環境與市場評估、行銷策略與評估到行銷組合與市場評估發展，詳盡介紹行銷概念、觀光產業策略、行銷通路管理等內容。

Details

Released
2023/05/15
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Provide PDF
Offer DRM free license
No
ID
393928
ISBN
9786263284869

Buy products firstAnd download app to watch

Details
　　

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