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会展概论

Author 高峻、张健康
Publisher 華藝數位 /重庆大学电子音像出版社有限公司
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Released
2019/03/01
Language
Simplified Chinese
File format
PDF (14MB), fit in large screen and Pubook
Pages
256
ID
468571
ISBN
9787568913799
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本书是教育部高等学校旅游管理类专业教学指导委员会规划教材中的一本，根据教育部《旅游管理类本科专业教学质量国家标准》组织编写。本书内容包括：会展基本概念、中外会展发展简史、会展产业与城市经济、会展市场机制与开发、会展科技应用、会展大客流管理、会展场景设计、会展立项策划、会展招展管理、会展招商宣传、会展服务工作、会展配套活动等。本书语言简洁易懂，逻辑归纳清晰；学习要求明确，能够让人快速把握章节框架和脉络，快速厘清章节知识点；较多采用表格图片呈现基础知识点，突出教材易读性、易用性；案例丰富，紧密结合实际，突出应用型人才培养导向；课后思考题有针对性，有助于学生和使用者把握和深化章节核心知识。

Details

Released
2019/03/01
Language
Simplified Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Provide PDF
Offer DRM free license
No
ID
468571
ISBN
9787568913799

Buy products firstAnd download app to watch

Details
　　

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