Deep Marketing

Foreword: A Creative Director's Brainstorm
- The Evolution and Challenges of Advertising
- The Importance of an Interdisciplinary Approach: A Feast for the Mind and Body
- The Goal of This Book and Its Target Audience
Part One: Foundational Theories
Chapter 1: The Basics of Neurobiology
1.1 Overview of Brain Structure and Function
1.2 Neurons and Synapses: The Mechanism of Information Transmission
1.3 Neuroplasticity: How the Brain Learns and Changes
1.4 Applications of Neuroimaging Technology in Marketing Research
Chapter 2: Fascia Science and Body Perception
2.1 Structure and Function of the Fascia System
2.2 The Relationship Between Fascia and Emotions/Perception
2.3 Body Language and Nonverbal Communication
2.4 New Discoveries in Fascia Science in Behavioral Research
Chapter 3: Introduction to NLP (Neuro-Linguistic Programming)
3.1 The Origins and Development of NLP
3.2 Core Assumptions and Principles of NLP
3.3 Language Patterns and Thinking Patterns
3.4 The Application of NLP in Communication and Influence
Part Two: Deep Marketing Strategies
Chapter 4: Perception and Attention
4.1 The Use of Vision, Hearing, and Touch in Advertising
4.2 Multisensory Integration and Brand Memory
4.3 Attention Economy: Navigating Information Overload
4.4 Case Study: Apple’s Multisensory Brand Experience
Chapter 5: Emotions and Decision-Making
5.1 The Impact of Emotions on Consumer Decisions
5.2 Neuroscientific Perspectives on Brand Loyalty
5.3 Fear, Joy, and Surprise: The Role of Emotions in Advertising
5.4 Case Study: Coca-Cola's Emotional Marketing Strategy
Chapter 6: Memory and Learning
6.1 The Role of Long-Term Memory and Working Memory in Advertising
6.2 Repetition and Variation: How to Enhance Advertising Memory
6.3 Contextual Learning and Brand Association
6.4 Case Study: Nike's "Just Do It" Memory Strategy
Chapter 7: Bodily Perception and Consumer Experience
7.1 Tactile Marketing: Product Design and Packaging
7.2 Space Layout and Consumer Behavior
7.3 Posture and Emotion: How They Influence Consumer Attitudes
7.4 Case Study: Starbucks' Multisensory Experience
Next Steps
Chapter 8：Language and Thought Frameworks
8.1 Framing Effect: How to Shape Consumer Perspectives
8.2 The Use of Metaphors and Analogies in Advertising
8.3 Question Techniques: Guiding Consumer Thought
8.4 Case Study: Volvo's Safety Framework Strategy
Chapter 9: The Influence of the Subconscious
9.1 The Use of Subconscious Suggestion in Advertising
9.2 Anchoring Effect and Pricing Strategies: A Subconscious Pricing Game
9.3 Social Proof: The Power of Conformity
9.4 Case Study: McDonald's Subconscious Marketing Tactics
Part Three: Integration and the Future
Chapter 10: The Multidimensional Integration Model
10.1 The Neuro-Fascia-Language Integration Advertising Model
10.2 Whole-Brain Marketing: Left and Right Brain Cooperation
10.3 Mind-Body Integration: Emotions, Cognition, and Physiological Responses
10.4 Case Study: Disney’s Immersive Experience Design
Chapter 11: New Technologies and Future Trends
11.1 Neuromarketing: The Application of Brainwaves and Physiological Indicators
11.2 Sensory Marketing in Virtual and Augmented Reality
Key Aspects of Sensory Marketing in VR and AR
Conclusion
11.3 Artificial Intelligence and Personalized Advertising
11.4 Case Study: Alibaba's AI Advertising System
Chapter 12: Ethics and Social Responsibility
12.1 Ethical Considerations in Deep Marketing
12.2 Consumer Privacy and Data Usage
12.3 Social Influence: The Power and Responsibility of Advertising
12.4 Case Study: Patagonia's Values-Based Marketing
Epilogue: Pioneering a New Era in Advertising and Marketing
- Reflection and Summary
- Advice for Marketers
- Future Research Directions
Appendix
A. Introduction to Neuroscience Research Methods
B. Common NLP Techniques
C. Fascia Release and Body Awareness Practices
D：Fascia Training and Mindfulness Techniques Learning Resources

Eliyah Oren is not just an author; he is a visionary, a bridge between the realms of technology, spirituality, and the profound depths of human understanding. As a senior software development engineer, he has spent years crafting the digital tools that shape our modern world. Yet, his journey transcends the binary, delving into the mystical arts of meditation as a seasoned practitioner, where he seeks the ultimate truths that lie beyond mere code.

Graduating from a prestigious mathematics research institute, Eliyah brings a unique analytical perspective to his explorations. His work as a cross-disciplinary researcher in artificial intelligence positions him at the forefront of innovation, where he merges scientific inquiry with spiritual wisdom, creating a tapestry of knowledge that is both enlightening and transformative.

Published Works: A Testament to Insight
Eliyah's literary contributions are a testament to his multifaceted expertise. His books invite readers to embark on a jour