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消費者行為

Author 林宜欣
Publisher CHWA /全華圖書股份有限公司
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Released
2025/04/09
Language
Traditional Chinese
File format
PDF (60MB), fit in large screen and Pubook
Pages
315
ID
579287
ISBN
9786264012423
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Provide PDF
Offer DRM free license
No

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DRM
NT$338
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eBook
Standard NT$450
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本書整合消費者行為的基礎概念與實務，有豐富且多元的個案，文中個案呼應該章節內容，結合了熱門電影及帶領讀者深入探討消費者行為，內容實用且貼近生活、難易適中，是初學者極佳的入門寶典。
全書章末提供了多元的題型，力求讀者能夠將知識融會貫通、學以致用。

Details

Released
2025/04/09
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Provide PDF
Offer DRM free license
No
ID
579287
ISBN
9786264012423

Buy products firstAnd download app to watch

Details
　　

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